A team of experienced Fractional CxOs to help fast-track your growth.

The CxO Lab experience

Need a C-suite leader but don't have the budget for it? The CxO Lab gives founders, business owners and CEOs the tools, strategy, structure, accountability and support they need to scale their business for a fraction of the cost.

JOIN THE CxO LAB NOW

Applications Close October 31st

You should join if ...

Joining the CxO Lab will enable you to maximize your time and energy through our unique approach to growing a business. Through the program we will give you the building blocks and execution strategy to dominate your market.

  • You’re looking for affordable ways to gain executive insights and enhance your business strategy without the financial strain of hiring full-time C-suite executives.
  • You and your team need expert guidance to set up your business for success.
  • You’re experiencing growth and need expert support to manage increasing demands, refine your strategies, and keep your operations on track.
  • You’re seeking new ideas and expert advice to overcome stagnation.
  • You want to improve your team’s efficiency and need proven tools and strategies to support your marketing and project management efforts.
  • You recognize the importance of regular check-ins and expert guidance to maintain focus and achieve your objectives.
  • You value being part of a supportive network that fosters collaboration and learning from others in similar situations.

You are seeking expert strategies to hit growth milestones in your business but don't have the internal resources to achieve it on your own.

But also if ...

Time to scale your company?

We Know Just How To Help!

JOIN THE CxO LAB NOW

Applications Close October 31st

Applications Close October 31st

3-hr Strategy Session & Business Audit
Unlock your business potential in this focused 1:1 strategy session. Together, we’ll explore the current state of your business, your vision for the future, and the gaps that may be holding you back. Our expert team will conduct comprehensive audits to validate your assumptions, identifying key insights and opportunities.

Yearly Marketing Success Plan
Based on the information collected in the strategy session and audits, your CxO will create a tailored, data-driven action plan designed to guide you towards sustainable success.

Project Management Setup & KPI Tracking Templates
Designed for efficiency and clarity, these templates provide a structured framework to organize your projects, set clear objectives, and track key performance indicators.

1-hr Monthly 1:1 Accountability & Planning Meeting
In these monthly meetings, you and your CxO will map out exactly what tasks you and your team need to complete that month in order to hit your goals, review roadblocks, and adjust expectations.

1-hr Monthly 1:1 Strategy Working Session
In these monthly meetings, you will have full access to your CxO for brainstorming, breaking through challenges, working session, and reviewing of materials. 

Community Office Hours 2x per Month
Every cohort will consist of 10-15 businesses, just like you. Join in this community virtual working session as experts answer your burning questions, learn from other businesses, and help each other avoid pitfalls. Leave having taken action on critical business items and understanding important next-steps.

Dedicated Access for Questions
Have a questions? We have an answer! Gain unprecedented access to your CxOs through our messaging app. 

You will leave The CxO Lab with the following:

Meet your New Fractional Team

Collectively we have:
  • Launched and scaled multiple high 8-figure business
  • Have experience raising millions of dollars in capital
  • Lead growth initiatives for fortune 500 companies
  • Have been featured and awarded in many creditable publications such as ...

Nicole Zeno

Founder & CEO of Clever cow media

  • Phoenix Business Journal 40 under 40
  • Top 100 Marketing Leader (x2)
  • Nominated for a SXSW Interactive Award
  • TenWest & PHX Startup Week Speaker
  • Arizona Commerce Authority Mentor & AIC Judge
  • CMO, CSO, and COO roles for companies from pre-revenue to exit - ranging from $0 - $30 mill ARR

LinkedIN

Speaking

Tamara Laine

Founder & CEO of Inovist Lab

  • Emmy & People's Choice Award Winner
  • 5 Telly awards, including Gold and Silver
  • Participated in the Nasdaq Mentor Makers program
  • Launched several successful media organizations
  • Launched and scaled startups to 8 figure revenue
  • Over a decade leading growth in companies as a CEO, CGO, and CMO

LinkedIN

Watch the latest WTF? Episodes

Want to learn more about Nicole & Tamara?

Building a business can be lonely,

but it doesn’t have to be.

JOIN THE CxO LAB NOW

When you join The CxO Lab you get 2 key assets every business owner needs: a team of experts dedicated to supporting your business growth and a community of likeminded business leaders to elevate your mindset and journey.

paid monthly

paid In Full yearly

$1,200

per month
(1 year commitment)

$1,000

per month
($12,000 Up Front)

Apply Now

Apply Now

Applications Close October 31st - Limited Spots available


Nicole is my soundboard and an out-of-the-box agency owner that is my go-to when I have hit a creative brick wall. An agile leader that constantly impresses me and pushes me to do better in every avenue of my business.



In just a couple sessions, I already have a ton of clarity. And I've just enjoyed our conversations!

FAQs

WHAT IS A CxO?

A CxO is a versatile executive who can step into various C-suite roles (such as CEO, CFO, CMO, etc.) as needed, providing strategic leadership and expertise on a fractional or interim basis. This flexibility allows organizations to access high-level talent for specific projects, transitions, or ongoing needs without the commitment of a full-time hire. CxOs leverage their extensive experience to address unique challenges, drive innovation, and support growth across multiple areas of the business, making them invaluable assets to companies looking to enhance their leadership capabilities.

What is a fractional executive?

A fractional executive is a highly experienced professional who works on a part-time or contract basis to provide leadership and strategic guidance to an organization. Unlike a full-time executive, a fractional executive typically serves multiple clients simultaneously, bringing specialized expertise without the commitment or expense of a permanent hire. This arrangement allows companies, especially startups and small businesses, to access top-level talent in areas such as finance, marketing, operations, or technology, enabling them to scale efficiently and effectively. Fractional executives help organizations address specific challenges, implement strategies, and drive growth while providing flexibility in budgeting and resource allocation.

What is the difference between a fractional and a coach?

A fractional executive is a seasoned professional who takes on an active leadership role within an organization on a part-time or contractual basis. They bring specific expertise to help drive strategy, manage operations, or lead teams, effectively acting as an extension of the company's leadership. Fractional executives focus on implementing changes, making decisions, and directly contributing to the company's success.

In contrast, a coach provides guidance and support to individuals or teams to help them develop their skills, enhance performance, and achieve personal or professional goals. Coaches often focus on personal development, leadership growth, and fostering potential, but they do not typically take on direct operational responsibilities within the organization.

WHY IS THE CxO LAB A YEAR COMMITTMENT?

The CxO Lab operates on a 1-year commitment because in our years of experience, sustained planning and consistent effort yield the best results for businesses. By engaging in a full year of strategic collaboration, organizations can effectively set and achieve their KPIs, allowing for a comprehensive approach to growth and improvement. This duration enables us to develop, implement, and refine strategies based on real-time feedback and evolving market conditions. Committing to a year also fosters a strong partnership, ensuring that we can fully support your business's journey toward success and create lasting impact.

Will you post my social media for me?

Fractional executives typically focus on high-level strategy and leadership rather than day-to-day operational tasks. While they may oversee marketing initiatives and provide direction for campaigns, they usually do not handle routine activities like posting on social media. Instead, they collaborate with internal teams or hire specialists to manage those tasks, ensuring that the broader marketing strategy aligns with the company's goals. Their role is more about setting the vision and strategy than executing the minutiae of daily operations.

What does a full fractional executive cost?

The cost of a fractional executive can vary widely based on several factors, including their level of experience, the specific expertise required, the industry, and the scope of work. Generally, fees can range from $150 to $500 per hour, or they may charge a flat monthly retainer fee that could be anywhere from $5,000 to $15,000 or more, depending on the engagement.

Some fractional executives may also offer project-based pricing, which can provide flexibility based on the organization's needs. It’s important for businesses to assess their budget, the value the executive brings, and the potential return on investment when considering hiring a fractional executive.

What does a C-Level executive cost?

The cost of hiring a C-level executive can vary significantly based on factors such as industry, company size, geographic location, and the executive's experience and track record.

Typically, annual salaries for C-level executives may range from:
  • $150,000 to $500,000 for smaller companies or startups.
  • $500,000 to $1 million for mid-sized firms.
  • $1 million and above for large corporations, especially in competitive industries or major metropolitan areas.

In addition to salary, total compensation packages often include bonuses, stock options, and other benefits, which can substantially increase overall costs. Companies should also consider the long-term investment in leadership talent and the potential return on investment when evaluating these costs.

WHAT ARE THE KEY BENEFITS OF BRINGING ON A CxO?

Strategic Leadership: Provides high-level oversight to align business objectives with market needs.

Expertise Across Functions: Offers diverse skills and insights from various C-suite roles, enhancing multiple areas of the business.

Flexible Engagement: Access top talent on a fractional basis, reducing costs compared to a full-time hire.

Data-Driven Decisions: Utilizes analytics to inform strategies, ensuring decisions are based on solid insights.

Enhanced Customer Experience: Focuses on customer-centric strategies to improve satisfaction and drive revenue growth.

Unbiased Perspectives: Hiring a fractional executive provides fresh, unbiased insights that help identify opportunities and challenges your internal team may overlook. Their objective analysis and diverse experience lead to informed decision-making and foster a more cohesive, productive environment.

This streamlined list highlights the most impactful benefits of bringing on a CxO!