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'What The Frac?' Episodes

What The Frac? Live! w/ Katy Thomas-Young

Hello Everyone, Nicole Here!

I met Katy at a marketing conference a few years back and not only did we become fast friends but I realized really quickly how badass she really was!

Join us on What The Frac? Live as we explore the world of building and growing an agency, marketing, and I have a feeling we will end up down a few rabbit holes.

Live 5/23

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Case Study: Barbie Movie Marketing Campaign

Ready to dive into the world of pink perfection and marketing magic? Join hosts Nicole Zeno and Tamara Laine on this episode of What The Frac? as they unwrap the dazzling marketing campaign behind the Barbie Movie!

Episode 010

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What The Frac? Live! w/ Elizabeth Knight

Meet Elizabeth Knight, President at Knight Strategic Communications and subject matter expert on all things PR!

Knight Strategic Communications is a fast-growing media relations, brand strategy and business development firm. They built there foundation in global public relations and evolved to meet the broader needs of their clients, who seek the power of a holistic and integrated approach to business growth.

Live 5/16

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What The Frac? Live! : Meet The Hosts

You know the tips and advice but find out about the experience that makes Nicole & Tamara qualified to be your fractional executives.

Live 5/9

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What The Frac? Live! w/ Anebi Agbo

If you are a part of the PHX business ecosystem, you probably know Anebi but if you don't, this week's WTF? Live! is a must see.

Anebi Agbo is not just one of the best people you will ever meet but his years of experience in all things web and UI/UX make him the expert you want on your side when you are looking to grow your business.

Join us this week as we talk all things UI/UX and why marketers/business owners should be planning UI/UX into their budget and strategy!

Live 5/2

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Troubleshooting: Podcast Revenue Streams

Struggling with your SaaS go-to-market strategy? Let's break it down! #WhatTheFrac style. From Slack's epic launch to the power of a single review, we've got the inside scoop.

Episode 009

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What The Frac? Live! w/ Max Branstetter

On this week's What The Frac? Live!, we will be talking all things starting and growing your podcast with Max Branstetter.

Join us Thursday 4/18 @ 1pm PST | 4pm EST right here on the What The Frac? Show page for a live conversation filled with hot takes and unpopular opinions.

Live 4/18

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Troubleshooting: SaaS Go-To-Market Strategy

Struggling with your SaaS go-to-market strategy? Let's break it down! #WhatTheFrac style. From Slack's epic launch to the power of a single review, we've got the inside scoop.

Episode 008

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What The Frac? Live! w/ Megan Ferguson

We are so excited for our first guest on What The Frac? Live!

Megan Ferguson is a bada** agency owner who specializes in all things Social Media. Coming from the sports world, she has transitioned her experience to help overwhelmed marketing managers and small business owners.

Join your fractional team, Nicole Zeno & Tamara Laine as we talk all things Social Media from Hot Takes to when outsourcing and collaboration make sense.

Live 4/11

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Case Study: Slack

Dive into the genius behind Slack's launch, let’s unravel the tactics that marketers can wield to replicate this success. And yes, we’re going to get clever, witty, and oh-so-knowledgeable as we do it.

Episode 007

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Case Study: 2024 Best Superbowl Ads

Nicole, your fractional CMOs, as they dissect the strategies, creativity, and sheer genius that make these ads unforgettable. 

Episode 006

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Case Study: Athletic Greens Strategy

This episode is a treasure trove, unpacking the phenomenal story of Athletic Greens (AG1) and their ascent to a billion-dollar valuation through the art of podcast ads.

Episode 005

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Troubleshooting: Community Building

 Join hosts Nicole Zeno and Tamara Laine as they dive into the art of turning casual customers into a loyal community. This episode is a goldmine for marketers, entrepreneurs, and anyone eager to create a vibrant brand tribe.

Episode 004

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Case Study: Taylor Swift & The NFL

How the NFL successfully tapped into Taylor Swift's massive fan base! Hosted by our experts Tamara and Nicole, this video is a goldmine for anyone interested in innovative marketing strategies.

Episode 003

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Troubleshooting: Holiday Marketing

Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing. 

Episode 002

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Troubleshooting: Starbucks Holiday Cups

Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing. 

Episode 001

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