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'What The Frac?' Episodes
How To Grow Your Business | Branding, AI & Agency Trends with Tim Berney
In this episode, hosts Tamara and Nicole sit down with award-winning marketer Tim Berney, founder of VI Marketing and Branding, to dive deep into why narrowing your business focus is the key to growth in today's competitive market.
Tim shares how his agency grew from a one-man team to a 70+ person powerhouse, why specialization beats being a jack-of-all-trades, and how to build a brand that stands out. Plus, we explore the future of the agency model, the rise of fractional executives, and when to use — or avoid — AI in marketing.
Live 3/20/25
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From Startup to Scale-Up: A Live Strategy Session with Ten West
“From Startup to Scale-Up: A Live Strategy Session”, this interactive event will explore how fractional C-suite leadership can be a game-changer for early-stage businesses looking to scale. As seasoned fractional executives, Zeno and Laine will provide founders with tangible strategies to navigate growth challenges, optimize operations, and accelerate success without the overhead of full-time executive hires.
“Startups often struggle with securing top-tier leadership due to cost and commitment constraints,” said Nicole Zeno, co-host of What The Frac?. “This session will show founders how to leverage fractional leadership for high-level expertise and strategic execution while maintaining financial flexibility.”
Live 3/20/25
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How to Escape Entrepreneurial Poverty & Scale Your Business Profitably with Michael Buzinski
Too many business owners get stuck in the cycle of entrepreneurial poverty, where revenue is high, but profits and freedom are nowhere to be found.
In this episode of What The Frac? Live!, Michael Buzinski shares how he shut down a multi-million-dollar agency to rebuild a more profitable, sustainable business model. He dives deep into B2B growth strategies, account-based marketing, and the power of LinkedIn for lead generation. Plus, he reveals how AI-driven sales and marketing can help business owners maximize efficiency while keeping relationships personal.
Live 2/27/25
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How to Scale a 7-Figure Agency Without Burnout with Melissa Lohrer
In this episode of What The Frac? Live, agency consultant Melissa Lohrer shares insights on sustainable growth, strategic positioning, and relationship-driven sales that help creative and consulting firms thrive. She breaks down how to build a business that aligns with your goals, set boundaries to avoid burnout, and create revenue models that drive profitability.
Live 2/20/25
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Mastering Operations & Scale Your Business: Jose Delgado, COO of Anequim
Growing a business isn’t just about revenue, it’s about building the right team, streamlining operations, and expanding into global markets effectively.
In this episode of What The Frac? Live!, Jose Delgado, COO of Anequim, shares game-changing insights on hiring top talent, developing leadership, and leveraging remote global teams to scale efficiently. Discover proven strategies for structuring your operations, fostering company culture, and ensuring compliance while expanding into new markets. If you're a business owner, executive, or leader looking for real-world strategies to grow and scale your company, this episode is packed with actionable takeaways. 🚀 Watch now and future-proof your business!
Live 2/13/25
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AI, Leadership & Experimentation:
Think Like a CEO w/ Arielle Lechner
In this episode of What The Frac? Live!, Nicole and Tamara are joined by Arielle Lechner, executive coach and founder of Newpo. Arielle shares valuable insights on fostering a culture of experimentation, leveraging AI to enhance workflows, and cultivating leadership skills for high-performing teams. Discover how to approach failure as a lesson, embrace curiosity, and build more effective strategies by running experiments. Plus, hear practical tips for balancing AI adoption and productivity without overwhelm.
Live 2/6/25
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Want Compelling Stories? Discover the Secret to Making Them Unforgettable with Laura Nespoli
We sit down with Laura Nespoli, founder of Meshin Movement and Group Strategy Director at Article Group, to dive into how entrepreneurs and executives can craft compelling brand narratives that drive engagement, build trust, and set them apart in competitive markets. Learn how to align your company's core story with customer needs, leverage AI to streamline storytelling, and implement the four C’s framework - context, customer, competitive, and company to create a powerful go-to-market strategy.
Live 1/30/25
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Social Media Influencers, TikTok Trends, & Remote Work Realities w/ Paige Connell
Join us for a value-packed episode of What The Frac? Live! featuring social media strategist and influencer marketing expert Paige Connell. In this interview, we dive into:
How brands can effectively leverage social media influencers and communities. The ins and outs of TikTok: the shop, algorithm updates, and what the potential ban could mean for businesses. Insights into balancing remote work and motherhood.. If you're navigating the fast-paced world of social media marketing or looking for strategies to stay ahead in the digital landscape, this episode is for you!
Live 1/16/25
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Unlocking Employee Wellness & Productivity w/ Sofie Stinson
Join us for an inspiring session with Sofie Stinson, founder of ActiveBodyWorX and a trailblazer in clinical and sports massage therapy. With over 20 years of experience helping individuals realign their bodies and improve performance, Sofie will delve into the critical connection between wellness and workplace productivity.
Live 12/12/24
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We're Back! Catch Up With Nicole & Tamara
Join us for a special comeback episode of What The Frac? Live! on December 5th! Your favorite co-hosts, Tamara and Nicole, are diving into what we've been up to during our break, sharing exciting behind-the-scenes updates, and unveiling what’s next for the show.
We'll also be introducing new ways for you to get involved and make WTF? Live! bigger and better than ever. Don’t miss this chance to reconnect, re-energize, and reimagine what’s possible.
Live 12/5/24
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WTF? Live! w/ Christian Oswald: Authenticity Through Brand Stories
Join us for a discussion With Christian Oswald on the importance of authenticity in brand storytelling. In this conversation we dive into how genuine narratives can enhance a brand's connection with its audience, emphasizing the importance of aligning brand stories with core values and the impact of authenticity on audience trust and engagement.
Live 7/18/24
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WTF? Live! w/ Mai Ling Chan: Accessibility in Marketing
Join us for an in depth live interview with Mai Ling where we discuss accessibility in marketing. Mai Ling Chan, a specialist in the field, shares insights on how to make marketing materials and strategies more accessible to diverse audiences, including individuals with disabilities. The conversation emphasizes the importance of inclusive design and communication practices to ensure that marketing efforts reach and resonate with everyone.
Live 7/11/24
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WTF? Live w/ Drew Smith: Marketing Attribution and Data
Join us for an insightful live interview with Drew Smith, a revered figure in the world of marketing attribution and data analysis. With years of experience under his belt, Drew has honed his skills to become a master at deciphering complex marketing data and translating it into actionable insights.
In this session, we'll dive deep into the nuances of marketing attribution, exploring how businesses can accurately track their marketing efforts and understand the true impact of each channel on their overall strategy. Whether you're a marketing professional looking to sharpen your skills or a business owner seeking to optimize your marketing investments, this interview will provide valuable knowledge that can help transform your approach to data-driven marketing.
Live 6/27/24
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WTF? Live! w/ Christen Brandt: Building A Business With A Mission & Impact
oin us for an inspiring live interview with Christen Brandt, a trailblazer in creating businesses and non-profit organizations that go beyond the bottom line to make a genuine impact. With her impressive background co-founding She's the First and her commitment to equality, Christen will share her wealth of knowledge on how she merges passion with purpose to drive change.
Whether you're an aspiring entrepreneur or a seasoned professional looking to infuse your work with greater meaning, this is a conversation you won't want to miss! Prepare to be motivated by Christen's experience in building an organization from the ground up, navigating challenges, and leveraging success for social good.
Live 6/20/24
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WTF? Live w/ Brett Farmiloe: The Power Of Media
Get ready to be inspired by Brett Farmiloe, a seasoned entrepreneur and the mastermind behind Featured.com. With a career dedicated to amplifying voices and stories, Brett has honed his expertise in leveraging media to drive growth and impact.
Brett's LinkedIn profile is a showcase of his professional evolution and accomplishments: / brettfarmiloe
With hands-on experience in creating compelling content and building influential platforms, Brett brings a wealth of knowledge to our discussion on WTF? Live!. Join us for this enlightening session that promises to elevate your understanding of media's dynamic role in business and beyond.
Live 6/13/24
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WTF? Live! w/ Ashlee Berghoff - Scaling Your Company Through Process
Maxed-out agency owners and high-ticket marketers often get stuck. They want to scale, but they don’t have the time (or inclination) to capture their processes or train a team. They have great ideas, but they're overwhelmed.
Enter Ashlee Berghoff and her team!
Entrepreneurs who want to focus on the big picture need someone to do the heavy lifting for them. That's what she does!
Join us this week on What The Frac? Live as we talk scaling your company through process.
Live 6/6/24
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WTF Live! w/ James Archer
With over 25 years experience, founder of a successful design and marketing agency, and worked with brands such as Walmart, Microsoft, and Disney, you might just say that James Archer has want it take so make it in the marketing world.
But what happens when someone with so much experience transitions into a Fractional CMO?
Live 5/30/24
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What The Frac? Live! w/ Katy Thomas-Young
Hello Everyone, Nicole Here!
I met Katy at a marketing conference a few years back and not only did we become fast friends but I realized really quickly how badass she really was!
Join us on What The Frac? Live as we explore the world of building and growing an agency, marketing, and I have a feeling we will end up down a few rabbit holes.
Live 5/23/24
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Case Study: Barbie Movie Marketing Campaign
Ready to dive into the world of pink perfection and marketing magic? Join hosts Nicole Zeno and Tamara Laine on this episode of What The Frac? as they unwrap the dazzling marketing campaign behind the Barbie Movie!
Episode 010
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What The Frac? Live! w/ Elizabeth Knight
Meet Elizabeth Knight, President at Knight Strategic Communications and subject matter expert on all things PR!
Knight Strategic Communications is a fast-growing media relations, brand strategy and business development firm. They built there foundation in global public relations and evolved to meet the broader needs of their clients, who seek the power of a holistic and integrated approach to business growth.
Live 5/16/24
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What The Frac? Live! w/ Anebi Agbo
If you are a part of the PHX business ecosystem, you probably know Anebi but if you don't, this week's WTF? Live! is a must see.
Anebi Agbo is not just one of the best people you will ever meet but his years of experience in all things web and UI/UX make him the expert you want on your side when you are looking to grow your business.
Join us this week as we talk all things UI/UX and why marketers/business owners should be planning UI/UX into their budget and strategy!
Live 5/2/24
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Troubleshooting: Podcast Revenue Streams
Struggling with your SaaS go-to-market strategy? Let's break it down! #WhatTheFrac style. From Slack's epic launch to the power of a single review, we've got the inside scoop.
Episode 009
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What The Frac? Live! w/ Max Branstetter
On this week's What The Frac? Live!, we will be talking all things starting and growing your podcast with Max Branstetter.
Join us Thursday 4/18 @ 1pm PST | 4pm EST right here on the What The Frac? Show page for a live conversation filled with hot takes and unpopular opinions.
Live 4/18/24
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Troubleshooting: SaaS Go-To-Market Strategy
Struggling with your SaaS go-to-market strategy? Let's break it down! #WhatTheFrac style. From Slack's epic launch to the power of a single review, we've got the inside scoop.
Episode 008
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What The Frac? Live! w/ Megan Ferguson
We are so excited for our first guest on What The Frac? Live!
Megan Ferguson is a bada** agency owner who specializes in all things Social Media. Coming from the sports world, she has transitioned her experience to help overwhelmed marketing managers and small business owners.
Join your fractional team, Nicole Zeno & Tamara Laine as we talk all things Social Media from Hot Takes to when outsourcing and collaboration make sense.
Live 4/11
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Case Study: Slack
Dive into the genius behind Slack's launch, let’s unravel the tactics that marketers can wield to replicate this success. And yes, we’re going to get clever, witty, and oh-so-knowledgeable as we do it.
Episode 007
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Case Study: 2024 Best Superbowl Ads
Nicole, your fractional CMOs, as they dissect the strategies, creativity, and sheer genius that make these ads unforgettable.
Episode 006
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Case Study: Athletic Greens Strategy
This episode is a treasure trove, unpacking the phenomenal story of Athletic Greens (AG1) and their ascent to a billion-dollar valuation through the art of podcast ads.
Episode 005
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Troubleshooting: Community Building
Join hosts Nicole Zeno and Tamara Laine as they dive into the art of turning casual customers into a loyal community. This episode is a goldmine for marketers, entrepreneurs, and anyone eager to create a vibrant brand tribe.
Episode 004
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Case Study: Taylor Swift & The NFL
How the NFL successfully tapped into Taylor Swift's massive fan base! Hosted by our experts Tamara and Nicole, this video is a goldmine for anyone interested in innovative marketing strategies.
Episode 003
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Troubleshooting: Holiday Marketing
Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing.
Episode 002
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Troubleshooting: Starbucks Holiday Cups
Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing.
