episode eight

Troubleshooting:
Tech SaaS
 Go-To-Market

Are you ready to take your SAAS startup to new heights?

Our latest YouTube video unveils the SAASy Go-To-Market Strategy, a comprehensive approach designed to empower startups with the tools and tactics needed to succeed. From defining your target audience to harnessing the power of referrals, this strategy covers all bases. Discover more insights and access the video link to kickstart your journey to success!

In this episode we introduce our "SAASy Go-To-Market Strategy", designed to equip startups like yours (if you're in the SAAS biz) with the tools and insights needed to thrive in today's competitive landscape. From establishing credibility to creating exceptional user experiences and driving conversions, this strategy covers pretty much all the fundamentals from a CMO's perspective. 

Before diving into your go-to-market strategy, it's essential to have certain elements in place:

  1. Know Your Target Audience
  2. Define Your Value Proposition and Messaging
  3. Develop a Sales and Pricing Strategy
  4. Map Your Touchpoints
  5. Decide on Metrics to Track
  6. Discuss Budget and Outcomes

Once you've tackled those pieces, it's time to shape your strategy effectively. If you had a CMO, here are a few crucial questions they would be asking you:

  • Do you prioritize immediate revenue or market share? This determines the entire direction of your strategy.
  • What is your feature timeline? 
  • Who is your beachhead market? Who are you going to target first?

Key Takeaways:

Tap our video up above to see what your answers mean and how they can guide your startup toward success.

Now, let's talk tactics. Here are some actionable strategies to establish credibility, enhance user experience, and drive conversions:

  • Offer free trials or allow SMEs (Subject Matter Experts) to try your product for free and leverage their testimonials.
  • Utilize lead magnets to gather valuable data about your customers and validate your buyer personas.
  • Plot out your customer journey to identify and fix any leaks in your funnel.
  • Leverage cost-effective digital platforms and partnerships to attract, nurture, and retain customers.
  • Embrace content marketing, partnerships, and user-generated content to amplify your brand's reach.
  • Harness the power of referrals to spread the word and build credibility.
  • Define your priority: revenue or market share.
  • Optimize the customer journey for efficiency and effectiveness.
  • Strike a balance between traditional and digital marketing efforts.
  • Use lead magnets and referral programs to gather data and learn more about your buyers.
  • Prioritize reviews and testimonials to build credibility and trust fast.

Unlock your startup's full potential. Watch our full 20-minute breakdown now!