Arizona Tech Week:
What The Frac? Live! Featuring The AI Surfer
In this episode of What The Frac? Live, we sit down with Chris Silvestri aka The Conversion Alchemist to uncover what’s really breaking your SaaS conversions in 2025.
Here’s what you’ll learn:
-Why most SaaS startups sound smart instead of clear — and how to fix it
-How to build messaging infrastructure that moves customers through every touchpoint
-What AI and “synthetic research” mean for the future of content testing
-Why color psychology and micro-decisions matter more than you think
-The four buying personas you need to write for (check-signer, manager, influencer, daily user)
-How to align UX + copywriting to create a seamless conversion journey
03/09/2026
Watch On:
Wicked Awesome After Party
Is it mindset or strategy that really drives business growth?
In this episode of What The Frac? Live, we sit down with executive coach and conscious futurist Stephanie Trager to explore how your identity, beliefs, and nervous system capacity shape the future of your business. Hosts Nicole Zeno and Tamara Laine get personal about what it really takes to scale, beyond metrics and marketing plans. If you're a founder, executive, or entrepreneur who's hitting a plateau (or wondering why your strategy isn’t landing), this conversation offers a fresh perspective on leadership, authenticity, and growth.
03/09/2026
